What’s Going On With The Hot Sauce Business?

 I was in Boston several weeks ago. I went back to my roots and as such I have been asked in recent weeks “what’s going on with the hot sauce business”  We are no longer just a hot sauce business, 9 Lazy Kidz is a family brand. So, what does that mean? There is a great sense of pride, a feeling of accomplishment when your years and hours of hard work begin to pay off. I remember starting this business with one vision that destiny has taken down a different path. I recall those I asked for help and remember with a smile now when they wouldn’t, said they 

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couldn’t or my favorite is “for a fee” yet I supported your business with thousands of dollars and referrals. I had to remind myself that I helped them with no expectation of anything in return. So, why be upset? It pushed me to work harder. Not everyone is like me, willing to help the next person up. Each one teach one. When it’s not about the money, that is when it comes! In 2016 EFI (the parent company of 9 Lazy Kidz) had a record breaking year and we have maintained a steady flow. 9 Lazy Kidz has grown. Quietly, I diversified the business. I didn’t update the website, I said very little as we positioned ourselves not to direct sales but through licensing, now merchandising, writing books, supporting fundraisers and so many other projects that don’t call for individual or community support but is driven by passion and smart business sense.

I recall approaching small restaurants on the east coast but they couldn’t see the bottom line revenue increase potential. I approached schools for fundraisers even in our hometown at cost to benefit programs for the kids however; the politics can’t see the clearing after the trees. The west coast has embraced the brand and the family. We will be updating the website to reflect our new direction. Our storefront will have merchandise; you will see more information on licensing and fundraisers. I will Blog about our family experiences. Lastly, I will be doing speaking engagement and WEBEX conferences. I am excited about the new direction. Our efforts over the years have afforded us a fulfilling lifestyle. Family is the foundation on which great men and women are made. While you may not be together always; as parents you have to know you’ve done the best you can in providing the kidz with the tools for success. They will venture out and see that life isn’t what we expect but what we set out to create for ourselves. Thank you for those that have supported us and continue to follow us. You won’t want to miss what will be coming up in the next few months. Don’t take the silence to mean we aren’t working at it. I get to work in paradise. Success comes from persistence, fears conquered and this place just up these stairs is where the magic happens.