Branding Advice for Start-up Entrepreneurs

What makes one a marketing expert or an experienced marketing professional? So, you have an idea or you get a job with a company that already has an established brand, deep pockets and the foundation laid for the brand. None of it makes you an expert. Expertise comes from trying, failing and from experience. Until you have created a brand from concept, design and execution with little to no money and bring it to market can you self-proclaim you’re an expert and really be telling the truth. I run into people like this every day. I see marketing and social

---

Read More