I’d first like to point out our review is based on experience not the fact that we reached out to both companies with no reply from either. Our first 2 kids were subject to what we could afford at the time with my oldest almost 25 and the second 22 years old now. From that point forward the next 1 child was a Huggies babies. At the time Huggies was the better brand. They were less expensive, absorbent and had a better feel. The con was once the baby went pee the diaper would smell almost instantly. Pampers began to gain traction with our 4th child leaving us with 6 Pampers babies. Their branding and diversification of a variety of new products began to consume the market and knocked Huggies to the number 2 spot. Pampers introduced a longer lasting, fresh smelling, thinner but up to 12 hour absorbent product. Now, while I’m not sure why anyone would keep a baby in a diaper that long, Pampers designed it though.
We are getting ready to have our 10th baby in about 1½ weeks. With all the stuff to get ready, deciding which diapers to use was a major decision. We decided to go with Pampers Swaddlers for the newborn stage and the Pampers Cruisers for the next stage. The same as we have done with the last 3 babies. We typically buy diapers for months at a time, this time we bought 9 giant packs.
The Pros: Pampers Swaddlers for us are pretty much still the same. The smell ( We love the fresh baby smell), We find the Swaddlers to be very absorbent, we have never experienced leakage, we like the wetness indicator, We like the plush feel of the diapers they don’t feel really thin like some of the other brands including Pampers baby dry.
The Cons: Pampers Swaddlers are pricey, you get fewer diapers for the same price as Baby Dry Pampers products, coupons are not as easy to get that offer competitive pricing to make a parent switch brands. For many that few dollars makes a difference. Pampers is losing a huge market share by catering to the market that can afford them but the impact of volume is where the loss is.
We believe to get the best result from a diaper always go by the minimum weight on the next size up diaper to determine what size is right for the baby (example newborn size goes up to 10 pounds but size 1 starts at 8 pounds. I would switch my baby to size 1 at 8 pounds not wait until they reach 10 pounds to out grow the newborn size.) We found this really helps with leaks.
Huggies were the best when Pampers only offered “baby dry”. Pampers came out with Swaddlers and Cruisers and that was a game changer. Pampers now has the best diapers, the smell, softness and the fabric as well as absorbency to name a few which is why our 10th baby will also be a Pampers baby! Babies cry for a reason, they are hungry, gassy, want to be held or need to be changed (there are plenty more but the review would be too long) if you want to eliminate one of the reasons your baby is crying and for baby comfort, use Pampers.
What makes one a marketing expert or an experienced marketing professional? So, you have an idea or you get a job with a company that already has an established brand, deep pockets and the foundation laid for the brand. None of it makes you an expert. Expertise comes from trying, failing and from experience. Until you have created a brand from concept, design and execution with little to no money and bring it to market can you self-proclaim you’re an expert and really be telling the truth. I run into people like this every day. I see marketing and social media companies pop up overnight because they have worked in the marketing field so now they understand the struggles of a startup entrepreneur. Do they really? I have people telling me what they can do for me yet they haven’t really looked at my business. Marketing is selling and most of us like debt collecting don’t like sales because it’s hard, it’s a challenge and more times than not you face rejection but if you’re lucky enough to have someone buy the story you’re telling, you can make it work with an established brand.
True Marketing and Branding experts provide solutions to complex branding challenges. You can have all the tools at your disposal but if the messaging, product and promotion are not aligned, you are spinning your wheels. When looking for branding help make sure the person or company you choose has dealt with the challenges you are facing, their social media platforms are better than yours in terms of content, performance and followers, if it isn’t that should be a red flag. If they haven’t taken the time to work on their own personal brand what will they do for yours?
Starting a brand from the ground up is lonely, scary, exciting, takes drive and believing in you when no one else does. It take convincing, selling to people smarter than you on your idea, getting them to join your team to create a truly successful brand. Assemble a diverse group from all the functional areas you’ll need. Check out their backgrounds, incentives them. You will receive many no’s because you don’t have the up-front money to pay them but the truly good ones; the smart ones will see the potential and jump on the opportunity.
Am I a marketing and brand expert? No! Have I built a brand with little to no money, used the tools at my disposal to build my social media presence? Yes! Have I surrounded myself with smart, qualified people to take the brand where it needs to be because I have strategic vision? Yes! I guess that means I have experience and know what I’m talking about. A degree, a tittle, someone else’s money and an idea does not make you a marketing expert or experienced enough to handle a grassroots campaign, experience does. This is something to consider when you listen to all the noise from those who haven’t done what we’ve done.
Michelle and Martin Ervin have had the privilege of raising 9 amazing children. We will share #parenting advice, recipes and anything that has to do with our fantastic journey