9 Lazy Kidz Names New Chief Operations Officer & Relocates

Press Release
For Immediate Release – June 14, 2017

9 Lazy Kidz Family Brand Names New Chief Operations Officer & Relocates

After taking a one year hiatus to spend time with the 9 Lazy Kidz plus one; Founder and father Martin Ervin goes from East Coast to West Coast, literally. Back on the scene with a newly defined strategy and leadership team, 9 Lazy Kidz is moving from the humble beginnings in a small East Coast town to the busiest city on the West Coast, Los Angeles.

Co-Founder Michelle Ervin will assume the day to day operations of the brand, implementing the strategy that has been a year in the making. Martin Ervin will remain President and advise as needed. He has taken on a National Director role with one of the largest law firms in the country.  

Founder Martin Ervin said “We expect that our strategic positioning in collaboration with our new business partners will enhance the current service offerings by going to both extremes of the “sauce” market. The brand has plans to expand beyond sauce. We expect to have more information on that as we enter this new market. The kids are getting older and want to play a role in the development of the brand and we expect to be adding a few of them to the new team. This is an exciting time for our family and the brand.” Michelle Ervin said “We have a unique family dynamic. Sure many people have large families but we’ve taken it a few steps forward by establishing a brand and sharing what we’ve learned along the way. The kids are only young once so, by documenting, sharing and teaching our kids the values they will need to be successful in the world is a win-win all around not just for us but those that follow us and can relate to our family and brand identity”   

About 9 Lazy Kidz
The brand was born in 2013 a few years after the death of Martin Ervin’s sister passed away to document and share stories about what life is like raising 9 kids and now a baby. The company was to be a family brand but hot sauce was the first product to be produced and they became known as a large family with their own hot sauce. With four hot sauces certified for production, they are selling one as they look to rebrand.

​Contact:
Name of Media Contact: Martin Ervin
Title of Media Contact: President
Company Name: 9 Lazy Kidz
Contact Phone Number: 781-264-6069
Contact E-mail: Martin@9lazykidz.com
Website URL: www.9LazyKidz.com
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