For Immediate Release – June 14, 2017
9 Lazy Kidz Family Brand Names New Chief Operations Officer & Relocates
After taking a one year hiatus to spend time with the 9 Lazy Kidz plus one; Founder and father Martin Ervin goes from East Coast to West Coast, literally. Back on the scene with a newly defined strategy and leadership team, 9 Lazy Kidz is moving from the humble beginnings in a small East Coast town to the busiest city on the West Coast, Los Angeles.
Co-Founder Michelle Ervin will assume the day to day operations of the brand, implementing the strategy that has been a year in the making. Martin Ervin will remain President and advise as needed. He has taken on a National Director role with one of the largest law firms in the country.
Founder Martin Ervin said “We expect that our strategic positioning in collaboration with our new business partners will enhance the current service offerings by going to both extremes of the “sauce” market. The brand has plans to expand beyond sauce. We expect to have more information on that as we enter this new market. The kids are getting older and want to play a role in the development of the brand and we expect to be adding a few of them to the new team. This is an exciting time for our family and the brand.” Michelle Ervin said “We have a unique family dynamic. Sure many people have large families but we’ve taken it a few steps forward by establishing a brand and sharing what we’ve learned along the way. The kids are only young once so, by documenting, sharing and teaching our kids the values they will need to be successful in the world is a win-win all around not just for us but those that follow us and can relate to our family and brand identity”
About 9 Lazy Kidz
The brand was born in 2013 a few years after the death of Martin Ervin’s sister passed away to document and share stories about what life is like raising 9 kids and now a baby. The company was to be a family brand but hot sauce was the first product to be produced and they became known as a large family with their own hot sauce. With four hot sauces certified for production, they are selling one as they look to rebrand.
Name of Media Contact: Martin Ervin
Title of Media Contact: President
Company Name: 9 Lazy Kidz
Contact Phone Number: 781-264-6069
Contact E-mail: Martin@9lazykidz.com
Website URL: www.9LazyKidz.com
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For every action there is a reaction. We’ve learned that as a family first hand but have been encourage by our setbacks and enthusiastic about our successes. You have to be prepared for all that comes at you. It hasn’t been all sunshine and rainbows but we’re the fire @9lazykidz that can’t be put out. Take a look!
p.s. You can buy our sauce retail at our online store tab. Wholesale coming soon!
Marketing only works if you have a good product and great promotion. If you're the only one that thinks it's great chances are you won't be successful. You need to take it to the consumers and ask them what they think. You need to get it out in front of them and that is what we did. The Street-team was managed by www.socialmediamadness9.com We had them take to the streets and what we learned is people they spoke to "Love 9 Lazy Kidz"
What kid doesn’t like meatballs, let alone meatballs with a cheesy surprise inside? Each meatball has a different cheese. For this recipe, we used 2 types of cheese and there may be 1 or 2 that have no cheese, just to throw them off. Want to know the secret? Ok
3lbs hamburger meat
30 bite sized pieces of your favorite cheeses (assorted)
3 tbsp Chance’s Tomato & Garlic sauce (9 Lazy Kidz)
3 level tbsp minced garlic (I like a bit of extra garlic)
2 dashes of ground black pepper
3 pinches of Oregano
Put the cheese aside. We’ll get to that. Mix all the other ingredients until you have a big mass of meat. Pull off a meatball size piece of hamburger. Before you begin to roll the meatball, place a piece or two of cheese inside the meat and roll until you can’t see or feel the cheese in the meatball.
This should make about 30 meatballs. Place the rolled meatballs in the oven on 350 for 25 minutes (no more or the cheese may start to spill out) There is a method to my madness!
Take the meatballs from the oven (notice no cheese spillage) and directly to your sauce pot (Crock-pot) cook on low until the kids get home and mom makes the pasta. It’s Chance’s sauce and the cheese that make the flavor, that’s the secret. Dad’s done dude!
School is quickly approaching and it’s time to have that conversation with our kids about bullies and bullying. I read a reminder the other day. You see, every victim has a name. The one that comes to mind immediately for me is Daniel Fitzpatrick, 13 years old from Staten Island, NY. He agonized, wrote it down and while people saw what was happening, no one did a thing to help him. I wish I was not writing about this. I was bullied as a child because I was different and that stuck with me throughout my life. I am always conscious of the way my actions and words make other people feel. I never want them to feel the way I did then and even at different instances throughout my life. Bullying comes in many non-violent forms and in many instances others will see it happen and do nothing about it. That is a sad reality. Some people are not as thick skinned as others. Do you remember “sticks and stones may break my bones but names will never hurt me?" It was a lie, all lies.
I talk to my kids about our differences. My wife and I educate our kids on respecting others, their choices and opinions. Ironically, I see some of the people who have bullied me even today and I take no pleasure in seeing that they are just where others told me they would be and wish no ill will towards those karma hasn’t caught yet. As parents none of us are perfect but our children’s first teachers are us, parents. If a bully has gotten away with it as a child, they will continue on in adult life, I’ve seen it, it’s real and we parents, educators and friends need to step in when we see it happening and do something. Too often, we are reading about a child that has taken his or her own life because they were bullied on social media, in school or at camp. These are all places that should be monitored, where we should be safe or have a sense of some security.
One way bullying is perpetuated is by classifications such as popular kid, athlete or any group which empowers them with a pack mentality. I’ve seen parents foster the behavior and when the bullying happens they say “not my kid.” It’s tough enough being a kid today without having what they feel is awkward put on blast. I believe kids who bully grow up to be adults who bully. The bully doesn’t come to realize the damage they do. They get laughs. It’s not happening to those laughing so, it’s funny. As adults, the bully gets results but no one knows the price the victim has paid for those results. As I say to my own children “It’s all fun and games until someone loses an eye” Bullying is a serious issue and you may read my post and say “yeah, okay” but when it happens to your child you will understand just a sliver of what the parents of those who have lost a child, sacrificed a life all because you saw something and did nothing. Don’t let that be you. Talk to your children not just about bullying but sex, drugs and peer pressure. Make them feel comfortable coming to you. I know, I have not read the last news story of someone taking their life but we have a duty to our children and the children that they come in contact with on both sides. Don’t stand by watching someone be bullied and don’t allow your child to bully. You can save a life just by talking.
As parents we look to the professionals to tell us what to do but sometimes, the professionals are not always right. I have 10 children one just born last Wednesday, out of the 10, 6 have had umbilical hernias. From my very first child, I implemented what I had been taught about babies with Umbilical hernias. Doctors will tell you that an umbilical hernia should resolve on it’s own in a child. I found that not to be the case. We all have old wives tales, traditions and remedies that have been handed down by our ancestors and for me, the quarter wrap was one of them.
You have to first understand why an umbilical hernia occurs. It happens when the stomach muscles don’t join completely and the intestine and other tissues bulge. Think about this for a moment. The child has a weak muscle and we expect that what is protruding and is extroverted will invert on it’s own over time? So, a baby is strong enough to have that muscle pulled in? I’m not too sure about that but I’m also not a doctor. I’m just a dad with experience. Early on when my eldest daughter had a hernia, I was told to take a quarter, tape it in the form of a cross and then place it over the hernia. Why you ask? The quarter is the size enough to cover and hold in the weak muscle, the tape holds the quarter to the area and keeps the muscle in. This gives the muscle time to strengthen. There is no pressure on the muscle as there is when the umbilical hernia is protruding. When it protrudes it’s pushing itself out as far as the skin will allow.
I did this with 4 of my kids on the 5th we mentioned our practice on our other children to resolve this when our son was diagnosed. My wife and I were told by the doctor that this would not help, she had never heard of it before so, against daddy advice and in going with the experts (Doctor) my wife did not do this with our 5th child. Out of the 5 only 1 needed to have the surgery. Guess which one it was? When we spoke to the doctor on follow up who had delivered several of our children she said “scientifically, it has not been proven but given how many times you’ve been through this if it worked for you, there is no harm in trying.” The surgery was heartbreaking as a parent to watch my son in pain all because I listened to the expert rather than depending on my experience. If you have a child with a hernia, try it. It won’t hurt the child and it may just avoid a surgery and resolve you from having to watch your baby in pain. The worst that can happen is the hernia doesn’t resolve and the expert performs the surgery. Listen, I’m just a dad with experience in many things. A law degree doesn’t make you an expert in negotiating and a MD doesn’t make you an expert in parenting techniques. By the way, our 6th child had an umbilical hernia, after the trouble with the 5th, my wife and I decide to go with what we know, taping in the hernia. No surgery was needed!It's your call. The tape here worked.
If you have a question, want parenting advice ask the couple who has been through it before. Experience counts for a lot! Email us at Info@9lazykidz.com
I’d first like to point out our review is based on experience not the fact that we reached out to both companies with no reply from either. Our first 2 kids were subject to what we could afford at the time with my oldest almost 25 and the second 22 years old now. From that point forward the next 1 child was a Huggies babies. At the time Huggies was the better brand. They were less expensive, absorbent and had a better feel. The con was once the baby went pee the diaper would smell almost instantly. Pampers began to gain traction with our 4th child leaving us with 6 Pampers babies. Their branding and diversification of a variety of new products began to consume the market and knocked Huggies to the number 2 spot. Pampers introduced a longer lasting, fresh smelling, thinner but up to 12 hour absorbent product. Now, while I’m not sure why anyone would keep a baby in a diaper that long, Pampers designed it though.
We are getting ready to have our 10th baby in about 1½ weeks. With all the stuff to get ready, deciding which diapers to use was a major decision. We decided to go with Pampers Swaddlers for the newborn stage and the Pampers Cruisers for the next stage. The same as we have done with the last 3 babies. We typically buy diapers for months at a time, this time we bought 9 giant packs.
The Pros: Pampers Swaddlers for us are pretty much still the same. The smell ( We love the fresh baby smell), We find the Swaddlers to be very absorbent, we have never experienced leakage, we like the wetness indicator, We like the plush feel of the diapers they don’t feel really thin like some of the other brands including Pampers baby dry.
The Cons: Pampers Swaddlers are pricey, you get fewer diapers for the same price as Baby Dry Pampers products, coupons are not as easy to get that offer competitive pricing to make a parent switch brands. For many that few dollars makes a difference. Pampers is losing a huge market share by catering to the market that can afford them but the impact of volume is where the loss is.
We believe to get the best result from a diaper always go by the minimum weight on the next size up diaper to determine what size is right for the baby (example newborn size goes up to 10 pounds but size 1 starts at 8 pounds. I would switch my baby to size 1 at 8 pounds not wait until they reach 10 pounds to out grow the newborn size.) We found this really helps with leaks.
Huggies were the best when Pampers only offered “baby dry”. Pampers came out with Swaddlers and Cruisers and that was a game changer. Pampers now has the best diapers, the smell, softness and the fabric as well as absorbency to name a few which is why our 10th baby will also be a Pampers baby! Babies cry for a reason, they are hungry, gassy, want to be held or need to be changed (there are plenty more but the review would be too long) if you want to eliminate one of the reasons your baby is crying and for baby comfort, use Pampers.
What makes one a marketing expert or an experienced marketing professional? So, you have an idea or you get a job with a company that already has an established brand, deep pockets and the foundation laid for the brand. None of it makes you an expert. Expertise comes from trying, failing and from experience. Until you have created a brand from concept, design and execution with little to no money and bring it to market can you self-proclaim you’re an expert and really be telling the truth. I run into people like this every day. I see marketing and social media companies pop up overnight because they have worked in the marketing field so now they understand the struggles of a startup entrepreneur. Do they really? I have people telling me what they can do for me yet they haven’t really looked at my business. Marketing is selling and most of us like debt collecting don’t like sales because it’s hard, it’s a challenge and more times than not you face rejection but if you’re lucky enough to have someone buy the story you’re telling, you can make it work with an established brand.
True Marketing and Branding experts provide solutions to complex branding challenges. You can have all the tools at your disposal but if the messaging, product and promotion are not aligned, you are spinning your wheels. When looking for branding help make sure the person or company you choose has dealt with the challenges you are facing, their social media platforms are better than yours in terms of content, performance and followers, if it isn’t that should be a red flag. If they haven’t taken the time to work on their own personal brand what will they do for yours?
Starting a brand from the ground up is lonely, scary, exciting, takes drive and believing in you when no one else does. It take convincing, selling to people smarter than you on your idea, getting them to join your team to create a truly successful brand. Assemble a diverse group from all the functional areas you’ll need. Check out their backgrounds, incentives them. You will receive many no’s because you don’t have the up-front money to pay them but the truly good ones; the smart ones will see the potential and jump on the opportunity.
Am I a marketing and brand expert? No! Have I built a brand with little to no money, used the tools at my disposal to build my social media presence? Yes! Have I surrounded myself with smart, qualified people to take the brand where it needs to be because I have strategic vision? Yes! I guess that means I have experience and know what I’m talking about. A degree, a tittle, someone else’s money and an idea does not make you a marketing expert or experienced enough to handle a grassroots campaign, experience does. This is something to consider when you listen to all the noise from those who haven’t done what we’ve done.